An evaluation of a company's entire digital presence

A digital audit helps businesses identify areas of weakness, opportunities for improvement, and areas of success, so that they can develop a more effective digital strategy.

5 benefits of Digital Audit

A digital audit is an essential tool for businesses that want to assess their online presence and improve their digital strategies. Here are five benefits of digital audit:

  1. Identifies areas of improvement: Digital audit helps identify areas that require improvement, such as technical issues, poor content quality, ineffective social media campaigns, or poor search engine rankings. By identifying these issues, businesses can optimize their digital marketing activities for better results.

  2. Maximizes ROI: Digital audit helps businesses maximize their return on investment by providing valuable insights into the effectiveness of their digital marketing activities. By identifying the best-performing channels and campaigns, businesses can allocate their resources more effectively and improve their ROI.

  3. Improves user experience: Digital audit helps improve the user experience of a website or social media presence by identifying any technical issues, errors, or problems that might be affecting the user experience. Improving the user experience can lead to increased engagement, conversion rates, and customer satisfaction.

  4. Stays ahead of the competition: Digital audit helps businesses stay ahead of the competition by identifying emerging trends and technologies in the digital marketing landscape. By keeping up with these trends, businesses can remain relevant and competitive in their industry.

  5. Provides actionable recommendations: Digital audit provides actionable recommendations to improve a business’s digital marketing activities. These recommendations are tailored to the specific needs and goals of the business and can help them achieve their digital marketing objectives.

6 Important Segments of a General Digital Audit

A digital audit covers all aspects of a company’s online presence to ensure that it aligns with the business objectives. The core segments of a general digital audit are:

  1. Website Audit: The website audit involves analyzing a company’s website to identify any technical issues or problems that may affect its performance. This includes assessing the design, layout, functionality, and content of the website.

  2. SEO Audit: An SEO audit examines a company’s website to determine its visibility and ranking on search engines. It assesses the website’s content, structure, and backlinks to identify areas that require optimization.

  3. Social Media Audit: A social media audit evaluates a company’s social media presence, strategy, and content. It assesses the effectiveness of social media campaigns and identifies areas for improvement.

  4. Content Audit: A content audit evaluates the quality, relevance, and engagement of a company’s online content. It identifies areas for improvement and suggests ways to optimize content to achieve business objectives.

  5. Email Marketing Audit: An email marketing audit assesses the effectiveness of a company’s email marketing campaigns. It evaluates the email design, content, and delivery, and identifies areas for improvement.

  6. Digital Advertising Audit: A digital advertising audit examines the effectiveness of a company’s online advertising campaigns. It evaluates the targeting, messaging, and delivery of the campaigns and identifies areas for optimization.

Brandmore Digital Audit

Digital audit is a comprehensive examination of a company’s online presence to ensure that all of its digital assets, channels and strategies are in line with its objectives. Our digital audit aims to identify areas of improvement in a company’s digital strategy and helps to optimize its online presence for maximum effectiveness. We undergoes 9 segments, 100+ macro elements and 500+ micro audit checking elements to obtain a detailed study report.

The following 9 segments and 100+ macro elements are examined during our digital audit;

Technical issues
Domain and hosting
Search engine optimization (SEO)
Social media
Legal and compliance
Analytics and tracking
On-page SEO factors
Off-page SEO factors
Technical SEO factors
Local SEO factors
Keyword research and targeting
Content Performance
Pay Per Click (PPC)
Competitor analysis
Tracking and measuring SEO success
Community management
Integration with other marketing efforts
Legal compliance
Maintenance and updates
Analytics and tracking
Customer reviews and ratings
Social media sentiment
Search results
Media coverage – Digital
Customer service interactions
Brand mentions and key terms
Industry benchmarks
Customer loyalty and retention
Employee engagement
Corporate social responsibility (CSR) initiatives
Brand Guidelines
Visual design
Marketing materials & other collaterals
Social media
Customer experience
Website traffic
Mobile App Engagement
Social media engagement
Email marketing
Advertising performance
Content marketing
E-commerce performance
Customer satisfaction
Return on investment (ROI)
Social media presence
Digital advertising
Email marketing
Content marketing
Search engine optimization (SEO)
Brand perception
Strengths and weaknesses
Product or service offerings
Partnerships and collaborations
Opportunities and threats
Geographic presence
Customer satisfaction
Search engine optimization (SEO)
Social media
Email marketing
Online advertising
Mobile marketing
Content marketing
Video marketing
Influencer marketing
Affiliate marketing/ Partner Programs
Display advertising
Paid search advertising
Targeting & Remarketing
Webinars and live Events
Landing pages
Customer relationship management (CRM)
Marketing communications
Marketing automation
Analytics and tracking
Customer relationship management (CRM) software
Email marketing software
Social media management software
Social mentions and tracking software
Advertising and paid media software
Customer feedback and reviews software
Mobile marketing software
Landing page and A/B testing tools
Chat Bot integration
Whatsapp Business Tools
Meta Integration and Optimisation
Analytics and reporting tools
Marketing automation software
Other Essential Softwares – Depands on industry

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Why Choose Us​

Certified Experts

Our team of certified digital experts has a diverse set of skills and backgrounds, ranging from strategy and innovation to design thinking and technology. We stay up-to-date with the latest trends and technologies to ensure that our clients receive the best possible solutions.

Customer Satisfaction

We are committed to our clients' satisfaction. We believe in building long-term relationships with our clients, and that's why we always prioritize clear communication, transparency, and collaboration. We are always available to answer questions, provide guidance, and address concerns.

Cutting-Edge Technologies

We use the latest technologies and tools to create and implement digital strategies and desired solutions that are ahead of the curve. This ensures that our clients stay competitive in their industries and are at the forefront of the latest trends and innovations, thereby maximising their ROI.

Measurable Results

We believe that every digital engagement should be measurable. That's why we use data-driven strategies and tools to track the success of our projects. We provide regular reports and analysis to ensure that you are always aware of the progress of your digital transformation efforts.

Customized Solutions

We don't believe in one-size-fits-all solutions. Every business is unique, and that's why we take a customized approach to every project. Our team of experts will work closely with you to understand your business goals, target audience, and challenges. This enables us to create a tailored digital strategy and digital solution that is effective, efficient, and measurable.


We believe in the power of innovation to drive growth and transform businesses. That's why we use creative problem solving and design thinking techniques to help our clients discover new opportunities and approaches to digital transformation.​