An evaluation of a company's entire digital presence
A digital audit helps businesses identify areas of weakness, opportunities for improvement, and areas of success, so that they can develop a more effective digital strategy.
5 benefits of Digital Audit
A digital audit is an essential tool for businesses that want to assess their online presence and improve their digital strategies. Here are five benefits of digital audit:
Identifies areas of improvement: Digital audit helps identify areas that require improvement, such as technical issues, poor content quality, ineffective social media campaigns, or poor search engine rankings. By identifying these issues, businesses can optimize their digital marketing activities for better results.
Maximizes ROI: Digital audit helps businesses maximize their return on investment by providing valuable insights into the effectiveness of their digital marketing activities. By identifying the best-performing channels and campaigns, businesses can allocate their resources more effectively and improve their ROI.
Improves user experience: Digital audit helps improve the user experience of a website or social media presence by identifying any technical issues, errors, or problems that might be affecting the user experience. Improving the user experience can lead to increased engagement, conversion rates, and customer satisfaction.
Stays ahead of the competition: Digital audit helps businesses stay ahead of the competition by identifying emerging trends and technologies in the digital marketing landscape. By keeping up with these trends, businesses can remain relevant and competitive in their industry.
Provides actionable recommendations: Digital audit provides actionable recommendations to improve a business’s digital marketing activities. These recommendations are tailored to the specific needs and goals of the business and can help them achieve their digital marketing objectives.
6 Important Segments of a General Digital Audit
A digital audit covers all aspects of a company’s online presence to ensure that it aligns with the business objectives. The core segments of a general digital audit are:
Website Audit: The website audit involves analyzing a company’s website to identify any technical issues or problems that may affect its performance. This includes assessing the design, layout, functionality, and content of the website.
SEO Audit: An SEO audit examines a company’s website to determine its visibility and ranking on search engines. It assesses the website’s content, structure, and backlinks to identify areas that require optimization.
Social Media Audit: A social media audit evaluates a company’s social media presence, strategy, and content. It assesses the effectiveness of social media campaigns and identifies areas for improvement.
Content Audit: A content audit evaluates the quality, relevance, and engagement of a company’s online content. It identifies areas for improvement and suggests ways to optimize content to achieve business objectives.
Email Marketing Audit: An email marketing audit assesses the effectiveness of a company’s email marketing campaigns. It evaluates the email design, content, and delivery, and identifies areas for improvement.
Digital Advertising Audit: A digital advertising audit examines the effectiveness of a company’s online advertising campaigns. It evaluates the targeting, messaging, and delivery of the campaigns and identifies areas for optimization.
Brandmore Digital Audit
Digital audit is a comprehensive examination of a company’s online presence to ensure that all of its digital assets, channels and strategies are in line with its objectives. Our digital audit aims to identify areas of improvement in a company’s digital strategy and helps to optimize its online presence for maximum effectiveness. We undergoes 9 segments, 100+ macro elements and 500+ micro audit checking elements to obtain a detailed study report.
The following 9 segments and 100+ macro elements are examined during our digital audit;
| Technical issues |
| Security |
| Domain and hosting |
| Content |
| Usability |
| Search engine optimization (SEO) |
| Social media |
| Legal and compliance |
| Analytics and tracking |
| On-page SEO factors |
| Off-page SEO factors |
| Technical SEO factors |
| Local SEO factors |
| Keyword research and targeting |
| Content Performance |
| Pay Per Click (PPC) |
| Competitor analysis |
| Tracking and measuring SEO success |
| Profile |
| Posts |
| Community management |
| Integration with other marketing efforts |
| Legal compliance |
| Maintenance and updates |
| Insights |
| Advertising |
| Analytics and tracking |
| Customer reviews and ratings |
| Social media sentiment |
| Search results |
| Media coverage – Digital |
| Customer service interactions |
| Brand mentions and key terms |
| Industry benchmarks |
| Customer loyalty and retention |
| Employee engagement |
| Corporate social responsibility (CSR) initiatives |
| Brand Guidelines |
| Visual design |
| Marketing materials & other collaterals |
| Content |
| Social media |
| Advertising |
| Customer experience |
| Website traffic |
| Mobile App Engagement |
| Social media engagement |
| Email marketing |
| Advertising performance |
| Content marketing |
| E-commerce performance |
| Customer satisfaction |
| Return on investment (ROI) |
| Website |
| Social media presence |
| Digital advertising |
| Email marketing |
| Content marketing |
| Search engine optimization (SEO) |
| Brand perception |
| Strengths and weaknesses |
| Product or service offerings |
| Audience |
| Partnerships and collaborations |
| Opportunities and threats |
| Geographic presence |
| Customer satisfaction |
| Website |
| Search engine optimization (SEO) |
| Social media |
| Email marketing |
| Online advertising |
| Mobile marketing |
| Content marketing |
| Video marketing |
| Influencer marketing |
| Affiliate marketing/ Partner Programs |
| Display advertising |
| Paid search advertising |
| Targeting & Remarketing |
| Webinars and live Events |
| Landing pages |
| Customer relationship management (CRM) |
| Marketing communications |
| Marketing automation |
| Analytics and tracking |
| Customer relationship management (CRM) software |
| Email marketing software |
| Social media management software |
| Social mentions and tracking software |
| Advertising and paid media software |
| Customer feedback and reviews software |
| Mobile marketing software |
| Landing page and A/B testing tools |
| Chat Bot integration |
| Whatsapp Business Tools |
| Meta Integration and Optimisation |
| Analytics and reporting tools |
| Marketing automation software |
| Other Essential Softwares – Depands on industry |
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Why Choose Us
Certified Experts
Our team of certified digital experts has a diverse set of skills and backgrounds, ranging from strategy and innovation to design thinking and technology. We stay up-to-date with the latest trends and technologies to ensure that our clients receive the best possible solutions.
Customer Satisfaction
We are committed to our clients' satisfaction. We believe in building long-term relationships with our clients, and that's why we always prioritize clear communication, transparency, and collaboration. We are always available to answer questions, provide guidance, and address concerns.
Cutting-Edge Technologies
We use the latest technologies and tools to create and implement digital strategies and desired solutions that are ahead of the curve. This ensures that our clients stay competitive in their industries and are at the forefront of the latest trends and innovations, thereby maximising their ROI.
Measurable Results
We believe that every digital engagement should be measurable. That's why we use data-driven strategies and tools to track the success of our projects. We provide regular reports and analysis to ensure that you are always aware of the progress of your digital transformation efforts.
Customized Solutions
We don't believe in one-size-fits-all solutions. Every business is unique, and that's why we take a customized approach to every project. Our team of experts will work closely with you to understand your business goals, target audience, and challenges. This enables us to create a tailored digital strategy and digital solution that is effective, efficient, and measurable.
Innovation
We believe in the power of innovation to drive growth and transform businesses. That's why we use creative problem solving and design thinking techniques to help our clients discover new opportunities and approaches to digital transformation.